Forming Artful Brands ™

A graphic design practice
folding meaning into shape
through the pursuit of beauty.

 

Services

i. Brand Strategy

Brand Discovery
Brand Tone
Brand Persona
Brand Opportunity
Creative Direction
Moodboards
Creative Writing (Add-on)

ii. Brand IDENTITY

Custom Logo
Submark
Typography Hierarchy
Color Palette
Style Guide

iiI. WEBSITE DESIGN

Squarespace or Shopify Platforms
Web Design Strategy / Sitemap
Semi or Fully Custom Design
Development
Responsive / Mobile Optimization
Domain Transfer
Basic SEO optimization
Post-Launch Support

iV. Brand COLLATERAL

Social Media Design
Editable Social Media Templates
Business Cards
Stationery
Brand Image Curation (Photography)
Editorial Layouts
Note cards
( Etcetera )

V. PACKAGING DESIGN

Card Design
Tag Design
Branded Tissue Paper / Stickers
Custom Designed Box
Dieline Creation
Vendor Sourcing / Coordination
Sample Gathering
Printer Recommendations
( Etcetera )

VI. CREATIVE DIRECTION

We offer Creative Direction and consultation to help you craft your brand strategy, assist you in the steps necessary to begin a design exploration, or provide Art Direction to ensure consistency across brand touchpoints.

About

the Studio

Founder, Char Gladden

An intuitive design practice crafting considered brand experiences inspired by analog ephemera, and enlivened by ideas both singular and familiar.

With an emphasis on custom lettering, we take a bespoke approach informed by foundational degrees in both Art & Design. We partner with thoughtful brands to breathe life into artful and nuanced visuals.

methodology

  • Ethos



    “In creative work - creative work of all kinds - those who are the world’s working artists are not trying to help the world go round, but forward.” - Mary Oliver

    Our work is grounded in a certain humility, that there is value in art, and beauty worth exploring. We feel graphic design asks questions, and puts a face to a name for our clients and their stories, and we keep those at the heart of our work. We believe beauty is alive in the crevices, making it accessible - purposeful, no matter how small.

    Bringing forth the distinctive character of your brand, one that fosters genuine connection, is at the core of our love for this medium.

    Let’s bring forth yours.

  • Acumen



    Having served as Creative Director in both Agency and Boutique studio settings, our creative vision is original and nimble. We understand the breadth of how design can change perspective, and value the unique nature with which it can represent an idea through form.

    Our approach is thoughtful and methodic, rooted in a deep understanding of your business and highly tailored to your audience.

    Based in Los Angeles, serving clients anywhere.